SEIKO LORD SSA217K1

The power of design. The real values of watchmaking.

Lord. As the inventor of the quartz watch in 1969 and the analog quartz chronograph in 1983, Seiko has decades of experience in matching high performance to elegant design.
The new creations in the Seiko Lord collection combine the real values of watchmaking with a rare elegance.
Behind the refined design lies the strength to endure.

Founded in 1881, Seiko brand has been synonymous with precision watch engineering for over a century, with a series of firsts including the first production quartz watch, quartz chronograph and kinetic watch. Seiko today produces a range of accurate, stylish watches for every occasion, maintaining the original reputation for excellence and reliability for men and women. In fact, the accuracy of Seiko has led to the brand being the official timekeepers for various professional sporting events.
The Seiko timepiece collection features the iconic logo across a multitude of designs, from chunky masculine watches to futuristic technological designs, slim and delicate ladies’ bands to sparkling fashion pieces and much more. For a watch that guarantees accuracy for everyday use to a gorgeous yet practical occasion accessory, Seiko’s attractive designs will complete your look no matter what your personal taste or style.