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Alba Tokyo Neon. Seize Your Chance.

Alba. The ancients’ word for dawn, passed down the generations into Spanish and Italian as a symbol of light, hope and new beginnings.

The inspiration for a unique watch collection, characterized by fresh, bright designs for people who cherish life and who strive to get the most out of it.

Alba was born in 1979 in Japan and its success was immediate, with the name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions satisfied new customers every year.

With a wide collection, every watch shares three common characteristics: unique design, outstanding quality and an affordable price. And because Alba is backed at every level by Seiko Watch Corporation, you can trust your Alba watch to give you years of satisfaction.

Let the light shine on!

Sale! ALBA Tokyo Neon AL4175X1
-25%
ALBA Tokyo Neon AL4175X1

Tokyo Neon "Autumn Season Launch" Blue Black Dial Black Stainless Steel Bracelet Day Date Display Men's Watch

  • 1 year official warranty
  • Automatic Movement
  • Silver Stainless Steel Case and Screw See-through Case Back
  • Black Stainless Steel Wrap Bracelet
  • Mineral Crystal
  • Blue and Black Gradation Dial
  • Solid Case Back
  • Three-fold Clasp with Push Button Release
  • Day and Date Window Display at 3 o’clock with Black Background
  • 100M Water Resistance
  • Reference : AL4175X1 / AL4175X
$ 110 $ 82 Add to cart
ALBA Tokyo Neon AS9K91X1
-25%
ALBA Tokyo Neon AS9K91X1

Tokyo Neon Black Dial Black Stainless Steel Bracelet Date Display Men's Watch

  • 1 year official warranty
  • Quartz Movement
  • Silver Stainless Steel Case and Snap Back
  • Black Stainless Steel Wrap Bracelet
  • Mineral Crystal
  • Black Dial
  • Solid Case Back
  • Three-fold Clasp with Push Button Release
  • Date Window Display at 3 o’clock with Black Background
  • 50M Water Resistance
  • Reference : AS9K91X1 / AS9K91X
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ALBA Tokyo Neon AT3G99X1
-25%
ALBA Tokyo Neon AT3G99X1

Tokyo Neon Chronograph Black Dial Black Stainless Steel Bracelet Date Display Men's Watch

  • 1 year official warranty
  • Quartz Movement
  • Silver Stainless Steel Case and Screw Case Back
  • Black Stainless Steel Side Wrapped Bracelet
  • Mineral Crystal
  • Black Patterned Dial
  • Solid Case Back
  • Three-fold Clasp with Push Button Release
  • Date Window Display between 4 and 5 o’clock with Black Background
  • 100M Water Resistance
  • Reference : AT3G99X1 / AT3G99X
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ALBA Tokyo Neon AG8K53X1
-25%
ALBA Tokyo Neon AG8K53X1

Tokyo Neon Black Dial Black Stainless Steel Bracelet Date Display Ladies' Watch

  • 1 year official warranty
  • Quartz Movement
  • Silver Stainless Steel Case and Snap Back
  • Black Stainless Steel Mesh Bracelet
  • Mineral Crystal
  • Black Dial
  • Solid Case Back
  • Sliding Buckle Clasp
  • Date Window Display at 3 o’clock with Black Background
  • 50M Water Resistance
  • Reference : AG8K53X1 / AG8K53X
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ALBA Tokyo Neon AT3H01X1
-25%
ALBA Tokyo Neon AT3H01X1

Tokyo Neon Chronograph Black Dial Black Stainless Steel Bracelet Date Display Ladies' Watch

  • 1 year official warranty
  • Quartz Movement
  • Silver Stainless Steel Case and Screw Case Back
  • Black Stainless Steel Side Wrapped Bracelet
  • Mineral Crystal
  • Black Patterned Dial
  • Solid Case Back
  • Three-fold Clasp with Push Button Release
  • Date Window Display between 4 and 5 o’clock with Black Background
  • 100M Water Resistance
  • Reference : AT3H01X1 / AT3H01X
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