Seiko Dream Square – An interactive hub of the world of Seiko is born

posted in: News | 0
Visitors are welcomed by a museum made in the image of the Wako clock tower’s interior.


Seiko Watch Corporation is proud to announce the opening of Seiko Dream Square, a new four-story retail complex in the heart of its birthplace in Tokyo’s Ginza district. Seiko Dream Square opens its doors to visitors to “look, feel and experience” the rich history and heritage of Seiko’s watchmaking since 1881 through its museum, showrooms and entertainment functions. Welcoming with the spirit of “Omotenashi,” a Japanese term meaning the best possible service and hospitality, Seiko Dream Square is a point of destination for visitors of all ages and a center for communicating the brand’s story globally — from Ginza to the world.

A small museum on the first floor is in the image of the symbolic Wako clock tower’s interior. The tower is a historic symbol of Seiko and a proud landmark of Ginza in which Seiko founder Kintaro Hattori placed its headquarters. On higher levels, visitors can enjoy a shopping experience in the world of Seiko’s leading collections, Prospex, Presage, Lukia, and Astron, with each displayed in a refined setting based on its unique identity.


Demonstration space for a master craftsman.


The luxurious interior of the Astron world awaits with a GPS demonstration of the watch in the center.


Ginza is a district of Tokyo known for its high-class and upscale glamor, and has marked itself as a high-end commercial and business center. Seiko Dream Square is located in the center of the district, serving as a crossroad for both national and international visitors.

At an inauguration ceremony on December 19, 2018, Seiko Watch Corporation Chairman and CEO Shinji Hattori commented, “A Seiko watch is not merely an industrial product. It can be a partner to one’s life journey and story. It is our dream that Seiko Dream Square be the place where visitors from around the world would want to find this particular partner.”


Seiko Watch Corporation Chairman and CEO Shinji Hattori (second from left) and President Shuji Takahashi (third from left) participate in the inauguration ceremony.


With Seiko Dream Square, there are four Seiko establishments in the Ginza area: Wako and the Seiko Premium Boutique Ginza* for high-end luxury watches, and the Seiko Boutique (on the 5th floor of the GINZA SIX complex) for various global collections.

  • Seiko Premium Boutique Ginza will be closed for renovation until February 3, 2019.

Seiko Dream Square
 Address: 4-4-10 Ginza, Chuo-ku, Tokyo 104-0061
 Opening hours: 10:30-19:00 Monday-Sunday
 Languages: Japanese, English, Chinese (Mandarin)