The ultimate Seiko Astron GPS Solar in precision and performance now in a new design for the next generation

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  Astron GPS Solar remains unsurpassed in its precision and utility as the watch for the international traveler. Thanks to its unique, high-efficiency GPS module, it connects to the GPS network and adjusts, with atomic clock precision, to every time … Continued

Sea, ice and proven endurance. Three new diver’s watches take Prospex back to its polar roots

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  Seiko’s reputation for reliable and durable diver’s watches was forged in the 1960’s and 1970’s when they were chosen by adventurers and researchers on expeditions to the north and south poles. Today, Seiko introduces into the Prospex collection modern … Continued

A Prospex Speedtimer chronograph celebrates Seiko’s sports timing heritage and the World Athletics Championships, 2022

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  Seiko’s tradition as a pioneer in sports timing began in the 1960’s, when the company introduced to the world’s sporting stage a range of timing devices that set a new global standard of precision. This tradition has continued and, … Continued

Seiko’s sports timing tradition inspires a new Speedtimer series

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  In the 1960’s, Seiko announced itself on the international sports timing stage with a whole new generation of high-precision equipment that was enthusiastically endorsed by many international sports federations and used to capture elapsed time at many of the … Continued

Ginza, the Tokyo district where the Seiko story began, inspires two watches that celebrate Seiko’s 140th anniversary

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  The Ginza district in central Tokyo has a special importance for Seiko. It was where the company’s founder, Kintaro Hattori, opened a shop selling and repairing clocks and watches in 1881, when he was just 21 years old and, … Continued

Seiko and Iwate Prefecture celebrate a new partnership towards a sustainable future

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Seiko Watch Corporation and Morioka Seiko Instruments Inc. are pleased to announce that they have, together, entered into an agreement with Iwate Prefecture to help protect, sustain and nurture the natural environment that surrounds the home of Seiko’s mechanical watchmaking … Continued